Ben Cooke

Agile Delivery | Coaching | Training

Privacy Policy

Last updated: 16 January 2023.

Who We Are

Ideal Cadence Limited (“us”, “we”, or “our”), a company registered in England and Wales with company number 9301689, operates the Ben Cooke Coach website and provides coaching / consultancy services (the “Services”).

You can contact us in the following ways:

  1. by sending a message via the contact page, or 
  2. by writing to us at 26 Priestgate, Barton-Upon-Humber, North Lincolnshire, United Kingdom, DN18 5ET. 

We do not have a Data Protection Officer, but if you have any questions about this privacy notice or issues arising from it then you should contact Benjamin Cooke, who is responsible for matters relating to data protection at our organisation, including any matters in this privacy notice. You can contact them using the details set out above.

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Services.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Services. By using the Services, you agree to the collection and use of information in accordance with this policy. 

Information Collection And Use

While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include:

  • Name
  • Address
  • Email address
  • Occupation
  • Employer
  • Information pertaining to goals or actions you have set yourself and progress towards them, as part of a coaching engagement. 


We will use your personal information to market our services to you only where consent has been granted.

Special Information

Sensitive personal information requires extra protection under data protection law. Sensitive data includes information relating to health, racial and ethnic origin, political opinions, religious and similar beliefs, trade union membership, sex life and sexual orientation and also includes genetic information and biometric information. 

We do not collect or hold any Special Information about you and would only process such information in the following circumstances:

  1. We have your explicit consent; 
  2. Where it is necessary in relation to legal claims;

Why We Use Personal Information

We are only able to use your personal information for certain legal reasons set out in data protection law. There are legal reasons under data protection law other than those listed below, but in most cases, we will use your personal information for the following legal reasons: 

  1. Contract Reason: this is in order to perform our obligations to you under a contract we have entered into with you or your employer; 
  2. Legitimate Interests Reason: this is where the use of your personal information is necessary for our legitimate interests, so long as that legitimate interest does not override your fundamental rights, freedoms or interests. 
  3. Legal Obligation Reason: this is where we have to use your personal information in order to perform a legal obligation by which we are bound; and 
  4. Consent Reason: this is where you have given us your consent to use your personal information for a specific reason or specific reasons. 

So that we are able to provide you with Services, we will need your personal information. If you do not provide us with the required personal information, we may be prevented from supplying those services to you.

It is important that you keep your personal information up to date. If any of your personal information changes, please contact us as soon as possible to let us know. 

Where we rely on consent for a specific purpose as the legal reason for processing your personal information, you have the right under data protection law to withdraw your consent at any time. If you do wish to withdraw your consent, please contact us using the details set out at the beginning of this notice. If we receive a request from you withdrawing your consent to a specific purpose, we will stop processing your personal information for that purpose, unless we have another legal reason for processing your personal information, in which case, we will confirm that reason to you. 

How We Collect Personal Information

We usually collect personal information directly from you when you fill out a form, survey or questionnaire, purchase services and/or digital content from us, contact us by email, telephone, in writing or otherwise. 

This includes the personal information which you provide to us when you subscribe to our mailing list, enter a competition or survey. 

We may receive some of your personal information from third parties or publicly available sources when you make contact via LinkedIn.

Who Personal Information May Be Shared With

We will only use your personal information internally for the purpose it was collected for. 

We may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform Service-related services or to assist us in analysing how our Services are used.

These third parties may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We will never sell or trade any of the personal information which you have provided to us. 

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena.

How Long We Retain Your Data For

We will hold your personal data for as long as necessary to carry out the services you have engaged plus 7 years. 

How long is necessary will depend upon the purposes for which we collected the personal information and whether we are under any legal obligation to keep the personal information (such as in relation to accounting or auditing records or for tax reasons). We may also need to keep personal information in case of any legal claims.

Data used for marketing will only be retained for as long as consent to hold that data exists.

Log Data

We collect information that your browser sends whenever you visit our website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages and other statistics.


Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our website may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Services do not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Your Rights Under Data Protection Law

Under data protection laws you have certain rights in relation to your personal information, as follows:

  • Right to request access: (this is often called ‘subject access’). This is the right to obtain from us a copy of the personal information which we hold about you. We must also provide you with certain other information in response to these requests to help you understand how your personal information is being used. 
  • Right to correction: this is the right to request that any incorrect personal data is corrected and that any incomplete personal data is completed. 
  • Right to erasure: (this is often called the “right to be forgotten”). This right only applies in certain circumstances. Where it does apply, you have the right to request us to erase all of your personal information. 
  • Right to restrict processing: this right only applies in certain circumstances. Where it does apply, you have the right to request us to restrict the processing of your personal information. 
  • Right to data portability: this right allows you to request us to transfer your personal information to someone else. 
  • Right to object: you have the right to object to us processing your personal information for direct marketing purposes. You also have the right to object to us processing personal information where our legal reason for doing so is the Legitimate Interests Reason (see above) and there is something about your particular situation which means that you want to object to us processing your personal information. In certain circumstances you have the right to object to processing where such processing consists of profiling (including profiling for direct marketing). 

In addition to these rights wherever we have relied on your consent as the legal reason for using your personal information, you have the right to withdraw your consent.

If you want to exercise any of the above rights in relation to your personal information, please contact us using the details set out at the beginning of this notice. If you do make a request then we may need certain information from you so that we can verify your identity.


If you are unhappy about the way that we have handled or used your personal information, you have the right to complain to the UK supervisory authority for data protection, which is the Information Commissioner’s Office (ICO). Please do contact us in the first instance if you wish to raise any queries or make a complaint in respect of our handling or use of your personal information, so that we have the opportunity to discuss this with you and to take steps to resolve the position. You can contact us using the details set out at the beginning of this privacy notice. 

Contact Us

If you have any questions about this Privacy Policy, please contact us.